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50jili login US stocks rose Monday, with the Dow finishing at a fresh record as markets greeted Donald Trump's pick for treasury secretary, while oil prices retreated on hopes for a ceasefire between Israel and Hezbollah. The Dow climbed one percent to a second straight all-time closing high on news of the selection of hedge fund manager Scott Bessent to lead the critical economic policy position. A widely respected figure on Wall Street, Bessent is seen as being in favor of growth and deficit reduction policies and not known overly fond of trade tariffs. The market "breathed a sigh of relief" at Bessent's selection, said Art Hogan from B. Riley Wealth Management. But after an initial surge Monday, the gains in US equities moderated somewhat. While investors are enthusiastic about the possibility of tax cuts and regulatory relief under Trump, "we do have to face the potential for tariffs being a negative as well as a very tight market around immigration, which is not positive for the economy," Hogan said. Earlier, equity gains were limited in Europe as growth concerns returned to the fore with Germany's Thyssenkrupp announcing plans to cut or outsource 11,000 jobs in its languishing steel division. Currently around 27,000 people are employed in the steel division, which has been battered by high production costs and fierce competition from Asian rivals. Elsewhere, crude oil prices fell decisively as Israel's security cabinet prepared to decide whether to accept a ceasefire in its war with Hezbollah, an official said Monday. The United States, the European Union and the United Nations have all pushed in recent days for a truce in the long-running hostilities between Israel and Hezbollah, which flared into all-out war in late September. Speaking on condition of anonymity, an Israeli official told AFP the security cabinet "will decide on Tuesday evening on the ceasefire deal." And bitcoin's push toward $100,000 ran out of steam after coming within a whisker of the mark last week, on hopes that Trump would enact policies to bring the cryptocurrency more into the mainstream. Bitcoin was recently trading under $96,000, having set a record high of $99,728.34 Friday -- the digital currency has soared about 50 percent in value since Trump's election. This week's data includes a reading of consumer confidence and an update of personal consumption prices, a key inflation indicator. Those reporting earnings include Best Buy, Dell and Dick's Sporting Goods. New York - Dow: UP 1.0 percent at 44,736.57 (close) New York - S&P 500: UP 0.3 percent at 5,987.37 (close) New York - Nasdaq: UP 0.3 percent at 19,054.84 (close) London - FTSE 100: UP 0.4 percent at 8,291.68 (close) Paris - CAC 40: FLAT at 7,257.47 (close) Frankfurt - DAX: UP 0.4 percent at 19,405.20 (close) Tokyo - Nikkei 225: UP 1.3 percent at 38,780.14 (close) Hong Kong - Hang Seng Index: DOWN 0.4 percent at 19,150.99 (close) Shanghai - Composite: DOWN 0.1 percent at 3,263.76 (close) Euro/dollar: UP at $1.0495 from $1.0418 on Friday Pound/dollar: UP at $1.2564 from $1.2530 Dollar/yen: DOWN at 154.23 yen from 154.78 yen Euro/pound: UP at 83.51 pence from 83.14 pence West Texas Intermediate: DOWN 3.2 percent at $68.94 per barrel Brent North Sea Crude: DOWN 2.9 percent at $73.01 per barrel bur-jmb/dw Get any of our free email newsletters — news headlines, sports, arts & entertainment, state legislature, CFD news, and more.Woonona's stunning golden sands and seascape have hit national headlines in a beach safety advertising campaign targeting men. Black Friday Sale Subscribe Now! Login or signup to continue reading The almost two minute long Surf Life Saving ad features Australian actor, filmmaker and former lifesaver, Angus Sampson walking along the sand, as he encourages people to make safety a priority when visiting the coastline this summer. Last year, 150 people drowned along Australia's coastline, all occurred outside patrolled areas. Men accounted for 86 per cent of the drownings. The ad was filmed on October 8 under grey and gloomy skies , but Woonona still manages to shine in the commercial that's gone national. Its opening scene is a tight, close-up shot of Angus wearing a crisp white shirt, black tuxedo and bow tie, his long dark hair blowing in the wind. "Calm, chaotic, compellingly unpredictable. No, not just me, our oceans too," he says looking down the lens of the camera. The camera pans out and he's standing on Woonona Beach - white shirt and tux on his top half, fluorescent pink boardshorts on his bottom half and bare feet. As he walks along the beach towards the camera, he talks about volunteer lifesavers' commitment to saving lives and shares beach safety tips, as lifesavers rush back and forward on patrol and undertaking mock rescues. The final scene shows a Westpac Life Saver Rescue Helicopter paramedic hooking him up to be airlifted away. As Angus looks to camera he shares one final message: "Let's give these legends a hand. Make sure, before you go into the water, stop, look and stay alive". As part of the safety campaign, SLSA teamed up with Qantas to unveil a new virtual training platform for the community called Beach Passport . Beach Passport is a mobile or online course that will provide the public with basic water safety knowledge. It will be free and available to every Australian citizen and visitor and is available at beachpassport.org.au . Nadine Morton covers emergency services and breaking news for the Illawarra Mercury. She takes pride in regional journalism which she believes is crucial to informing our towns and cities. Have a story? Email her at nadine.morton@austcommunitymedia.com.au Nadine Morton covers emergency services and breaking news for the Illawarra Mercury. She takes pride in regional journalism which she believes is crucial to informing our towns and cities. Have a story? Email her at nadine.morton@austcommunitymedia.com.au More from Latest News Newsletters & Alerts DAILY Today's top stories curated by our news team. Also includes evening update. WEEKDAYS Grab a quick bite of today's latest news from around the region and the nation. WEEKLY The latest news, results & expert analysis. WEEKDAYS Catch up on the news of the day and unwind with great reading for your evening. WEEKLY Love footy? 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Topcliffe, a village in North Yorkshire, has been identified as the coldest spot in England on Wednesday night with temperatures plunging to -9.4C, making it the chilliest November night since 2010. This was highlighted by BBC weatherman Paul Hudson on social media, where he remarked: "Minus 9.4C at Topcliffe in North Yorkshire last night is the lowest November temperature anywhere in England since 2010." Topcliffe is about 30 miles south of Middlesbrough , and five miles south-west of Thirsk The Met Office has issued a yellow weather warning for snow and ice across large parts of the country, including Yorkshire, cautioning that "Wintry showers and icy patches are expected this evening and overnight, perhaps leading to some travel disruption." Teesside has had numerous warnings for snow and ice during the cold spell, but has yet to hit by any serious snowfall. Storm Bert is set to hit the region at the weekend, bringing strong wind to the area. Huddersfield's own weather expert Paul Stevens suggests the weekend could bring stormy conditions, with potential gusts hitting 50-60mph, accompanied by heavy rain and possibly snow from Saturday, reports Yorkshire Live .. The record for the lowest temperature in England still stands from January 10, 1982, when Newport, Shropshire saw the mercury drop to -26.1C, while Braemar in east Scotland experienced a bone-chilling -27.2C on the same day. For daily news from Teesside's courts direct to your inbox, go here to sign up to our free court newsletter Teesside Live is now on WhatsApp and we want you to join our community. Through the app, we'll send you the latest breaking news, top stories, exclusives and much more straight to your phone. To join our community group, you need to already have WhatsApp. All you need to do is click this link and select 'Join Community' . No one will be able to see who is signed up and no one can send messages except the Teesside Live team. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don’t like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'Exit group'. If you’re curious, you can read our Privacy Notice . Click here to join our WhatsApp community .

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Strategic hire underscores Assembly's commitment to bolstering its leadership team to deliver best-in-class services and results for its clients. NEW YORK , Dec. 20, 2024 /PRNewswire/ -- Assembly, a leading global marketing agency within the Stagwell (STGW) network, today announced the appointment of Josh Berman as Executive Vice President, Assembly Lead. Earlier this year, Assembly unveiled a new operating structure with teams organized into 'Assemblies' based on geography and industry sector. Based in New York , Berman will co-lead Assembly East, focusing on deepening brand relationships, driving innovation, and providing more rigor, expertise, and growth for clients. Berman brings 15 years of media industry experience to Assembly. Most recently, as Managing Partner and Client Lead at Wavemaker, he led media planning and buying for a major Church & Dwight brand and contributed to global product development initiatives, leveraging data and technology to craft effective marketing solutions. Over his career, Josh has partnered with marquee brands across various industries, including Citi, Campbell's , IKEA, Tiffany & Co., Amgen, Marriott, and AT&T. Berman's appointment is part of Assembly's ongoing growth efforts, ensuring that the agency remains at the forefront of the industry and continues to meet clients' evolving needs. "Our clients get the best of both worlds—an agency big enough to lead yet small enough to care—which means each client receives the attention, dedicated leadership, and prioritization the industry and clients are demanding," said Rick Acampora , Global CEO of Assembly. "Josh's extensive experience in media strategy, analytics, client leadership, and innovation, coupled with his ability to fuse media and creative to unlock and accelerate brand performance, will be instrumental as we continue to elevate and find the change that fuels growth for our clients. We are thrilled to have him join our team." Berman's role is effective immediately. ABOUT ASSEMBLY Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com . Contact Mariana Delacqua mariana.delacqua@assemblyglobal.com View original content to download multimedia: https://www.prnewswire.com/news-releases/josh-berman-joins-assembly-as-evp-assembly-lead-in-north-america-302337752.html SOURCE AssemblyEAST LANSING, Mich. — The sight was a common one for Andrew Kolpacki. For many a Sunday, he would watch NFL games on TV and see quarterbacks putting their hands on their helmets, desperately trying to hear the play call from the sideline or booth as tens of thousands of fans screamed at the tops of their lungs. When the NCAA's playing rules oversight committee this past spring approved the use of coach-to-player helmet communications in games for the 2024 season, Kolpacki, Michigan State's head football equipment manager, knew the Spartans' QBs and linebackers were going to have a problem. "There had to be some sort of solution," he said. As it turns out, there was. And it was right across the street. Kolpacki reached out to Tamara Reid Bush, a mechanical engineering professor who not only heads the school's Biomechanical Design Research Laboratory but also is a football season ticket-holder. Kolpacki "showed me some photos and said that other teams had just put duct tape inside the (earhole), and he asked me, 'Do you think we can do anything better than duct tape,?" Bush said. "And I said, 'Oh, absolutely.'" Bush and Rylie DuBois, a sophomore biosystems engineering major and undergraduate research assistant at the lab, set out to produce earhole inserts made from polylactic acid, a bio-based plastic, using a 3D printer. Part of the challenge was accounting for the earhole sizes and shapes that vary depending on helmet style. Once the season got underway with a Friday night home game against Florida Atlantic on Aug. 30, the helmets of starting quarterback Aidan Chiles and linebacker Jordan Turner were outfitted with the inserts, which helped mitigate crowd noise. DuBois attended the game, sitting in the student section. "I felt such a strong sense of accomplishment and pride," DuBois said. "And I told all my friends around me about how I designed what they were wearing on the field." All told, Bush and DuBois have produced around 180 sets of the inserts, a number that grew in part due to the variety of helmet designs and colors that are available to be worn by Spartan players any given Saturday. Plus, the engineering folks have been fine-tuning their design throughout the season. Dozens of Bowl Subdivision programs are doing something similar. In many cases, they're getting 3D-printed earhole covers from XO Armor Technologies, which provides on-site, on-demand 3D printing of athletic wearables. The Auburn, Alabama-based company has donated its version of the earhole covers to the equipment managers of programs ranging from Georgia and Clemson to Boise State and Arizona State in the hope the schools would consider doing business with XO Armor in the future, said Jeff Klosterman, vice president of business development. XO Armor first was approached by the Houston Texans at the end of last season about creating something to assist quarterback C.J. Stroud in better hearing play calls delivered to his helmet during road games. XO Armor worked on a solution and had completed one when it received another inquiry: Ohio State, which had heard Michigan State was moving forward with helmet inserts, wondered if XO Armor had anything in the works. "We kind of just did this as a one-off favor to the Texans and honestly didn't forecast it becoming our viral moment in college football," Klosterman said. "We've now got about 60 teams across college football and the NFL wearing our sound-deadening earhole covers every weekend." The rules state that only one player for each team is permitted to be in communication with coaches while on the field. For the Spartans, it's typically Chiles on offense and Turner on defense. Turner prefers to have an insert in both earholes, but Chiles has asked that the insert be used in only one on his helmet. Chiles "likes to be able to feel like he has some sort of outward exposure," Kolpacki said. Exposure is something the sophomore signal-caller from Long Beach, California, had in away games against Michigan and Oregon this season. Michigan Stadium welcomed 110,000-plus fans for the Oct. 26 matchup between the in-state rivals. And while just under 60,000 packed Autzen Stadium in Eugene, Oregon, for the Ducks' 31-10 win over Michigan State three weeks earlier, it was plenty loud. "The Big Ten has some pretty impressive venues," Kolpacki said. "It can be just deafening," he said. "That's what those fans are there for is to create havoc and make it difficult for coaches to get a play call off." Something that is a bit easier to handle thanks to Bush and her team. She called the inserts a "win-win-win" for everyone. "It's exciting for me to work with athletics and the football team," she said. "I think it's really exciting for our students as well to take what they've learned and develop and design something and see it being used and executed." 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Professor J. Xavier Prochaska to deliver December 4 Kraw Lecture

As another year of investing draws to a close, let's review the biggest trends in ASX . First, let's take a macro view. At the time of writing, the (ASX: XJO) is up 5.76% in the year to date (YTD). If we add the typical 4% dividend return on top, we get a total estimated return of 9.76%. The two best months of the year for share price gains have been July, when the ASX 200 , and November, when it . The has reset its all-time record high many times over throughout the year. The latest record was set on 3 December at 8,514.5 points. Meantime, the national home value rose for a 22nd consecutive month in November, according to . It's now up 5.2% YTD, with total annual returns (i.e., capital growth plus rents) tracking at 9.6%. So, there's not much competition between shares vs. property in terms of overall returns in 2024. Based on current trends, both asset classes will deliver total returns of 9% to 10%. Very satisfactory! Of course, certain ASX shares and property markets have outperformed these averages. Outperformers of 2024 In terms of best-performing ASX shares for price growth this year, ASX 200 biotech ( ) has had a rip-snorter, up 681% YTD. Buy now, pay later company ( ) has had an incredible comeback, with the share price up 356% YTD. And the relentless rise of ( ) shares has continued, with the share price up 194% YTD. In terms of property, Perth has been the clear outperformer among the capital cities. Regional Western Australia has also been the strongest regional market. The median home value in Perth is up 19% YTD to $808,090. The median home value in regional Western Australia is up 15.5% to $541,743 YTD. Shares vs. property: Key investment trends of 2024 In the share market, has been ASX shares. The (ASX: XIJ) is currently up 47% YTD. It's interesting to note that the much-lauded US Magnificent Seven this year. The has been ASX shares, with the (ASX: XFJ) up 25% YTD. The financials sector includes , insurers, and financial services companies. Big bank stocks have had a great run in 2024, so much so that the ( ) overtook ( ) as the largest stock by market capitalisation earlier in the year. In the property market, we have seen a two-tier performance in 2024. The mid-sized capitals of Perth, Adelaide, and Brisbane have outperformed, with median home price gains of 19%, 12.6%, and 11.2%, respectively, YTD. On the other side of the coin, home values have fallen 2% in Melbourne and 0.1% in Hobart. The Canberra median is steady, while the Sydney median has gained just 3.1%. Why is Melbourne weak and Perth strong? Melbourne being the is a very interesting trend. Melbourne is a vibrant international city that has been t's set to become Australia's biggest city in just , a . Yet it is now our third cheapest capital city for housing. Why is that? The weak Melbourne market is partly due to Victoria building more new homes over the past 10 years than any other state or territory. So, supply is much better. Demand has also been moderated by fewer people moving to Melbourne, as well as lower investor activity due to new land taxes. Other interesting trends in the property market this year include more young families being willing to move interstate for cheaper housing, and investors adopting the same mindset for better overall returns. Western Australia has been a key beneficiary of these two trends. Australia recorded the , up 2.8%. The state economy is booming, with new jobs attracting many new residents from the East Coast. In fact, Western Australia just recorded the of all the states and territories for the first time in more than a decade, according to CommSec's latest . People are now earning better money in Perth than in Australia's two biggest city economies, Sydney and Melbourne. This creates another reason to move there—it's easier to cope with the cost-of-living crisis when you're on a higher wage. The latest from the Bureau of Statistics shows median weekly earnings of $1,500 in Perth and $1,442 in regional Western Australia. This compares to $1,450 in Melbourne and $1,416 in Sydney. (Earnings are highest in Canberra at $1,688 per week). Despite strong growth in median prices, Western Australia still offers better housing affordability than the East Coast capitals. The median house price in Perth is $842,227. This compares to $1,482,750 in Sydney, $974,396 in Brisbane, $972,753 in Canberra, and $923,422 in Melbourne. Weekly rents are also higher, and this, combined with strong capital growth, has caused a spike in investor activity. Total annual returns for all dwellings in Perth are currently tracking at a whopping 26.4%. This compares to 6.5% in Sydney, 16.6% in Brisbane, 4% in Canberra, and 1.4% in Melbourne. At the start of this year, Joe White, President of the Real Estate Institute of Western Australia, said the state was " ". Whilst activity is now slowing down following very strong price growth, East Coast investors , White told magazine this month. As we head into 2025, Tim Lawless, CoreLogic's research director, says all capital city markets are now "losing steam". This is partly because the supply of homes for sale increased over the Spring season. At the same time, demand has waned a bit due to continuing high and costs of living.

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Sunday’s 30-7 rout of the New York Giants began a six-game, regular season-ending stretch in which the Bucs (5-6) will face five opponents that currently have losing records. The victory coming out of the team’s bye week stopped a four-game skid and moved the three-time defending NFC South champions within one game of first-place Atlanta in the division. The Falcons swept the season series, so the Bucs essentially trail the Falcons by two games with six remaining. They’re in a good position to chase their fifth consecutive playoff berth, but can hardly assume they’ll benefit from having an easy remaining schedule. “We’re hoping it builds confidence. We have belief that we’re still sitting and controlling our own destiny,” quarterback Baker Mayfield said of beating the Giants. “But it’s not just going to happen,” Mayfield added. “So, we have to take it one week at a time. And you find the recipe for success within your work week. ... You try to emulate that week after week and continue to build it.” The Los Angeles Chargers, who entered Monday night’s game against Baltimore at 7-3, are the only opponent remaining on Tampa Bay’s schedule that currently has a winning record. The Bucs will face division rival Carolina (3-8) twice in the next six weeks. They’ll also host Las Vegas (2-9) and New Orleans (4-7) and play the Chargers and Dallas Cowboys (4-7) on the road. “We can’t get comfortable,” rookie running back Bucky Irving said. “We just got to keep our foot on the gas and keep running.” The offense continues to put up big numbers, finishing with 450 yards against the Giants. It’s the fifth time Tampa Bay has gained more than 400 yards this season. The Bucs have now scored 30-plus points six times, second in the NFL behind Buffalo’s eight. There wasn’t a lot to fault in the team’s performance against the Giants, although coach Todd Bowles said both the offense and defense could have been done a better job closing out the game late. “For the most part we executed on both sides of the football,” Bowles said. “Still like to have finished the game a little better, but they came back (from the bye week) mentally tougher, and they came ready to play.” Irving averaged more than 7 yards per carry in rushing for 87 yards on 12 attempts. He also had six receptions for 64 yards, finishing with a season-high 151 yards from scrimmage. Just when it looked as if the defense was beginning to trend the right way health-wise, the Bucs lost safety Jordan Whitehead (pectoral) and linebacker Joe Tryon-Shoyinka (ankle) to injuries on Sunday. Bowles said Monday he was still awaiting an update on the severity of Whitehead’s injury. Tryon-Shoyinka has an ankle sprain. LT Tristan Wirfs (knee) sat out against the Giants and his status will be evaluated as the week progresses. 11. With wide receiver Mike Evans back on the field after missing three games with a hamstring injury, Mayfield completed passes to 11 different players, tying a team record. “He obviously changed the game, even when he's not getting the ball,” Mayfield said. “It's huge that we have him in.” At Carolina, the second of three consecutive games vs. last-place teams the Bucs will face during their stretch run. They’ll also host the Panthers on Dec. 29. “It’s an NFC South battle, and all of them are going to be hard. None of them are going to be easy,” Bowles said. “I think (coach) Dave (Canales) has done an excellent job taking on that team and it’s taking over his personality right now,” Bowles added. “They’re playing pretty good football. ... It’s going to be a tough battle.” AP NFL: https://apnews.com/hub/nflWhat Happened To The MirMir Photo Booth From Shark Tank Season 9?

Sugar addiction is on the rise. Globally, sugar intake has quadrupled over the last 60 years, and it now makes up around 8 percent of all our calories. This sounds like sugar's keeping us fed, but added sugars are actually empty calories – they are bereft of any nutrients like vitamins or fibres. The result is massive health costs , with sugars linked to obesity around the world. Some estimates suggest that half the global population could be obese by 2035. A limited 20 percent reduction in sugar is estimated to save US$10.3 billion (£8.1 billion) of health costs in the US alone. Yet, sugar's impacts go far beyond just health and money. There are also many environmental problems from growing the sugar, like habitat and biodiversity loss and water pollution from fertilisers and mills . But overall, sugar hasn't received a lot of attention from the scientific community despite being the largest cultivated crop by mass on the planet . In a recent article , we evaluated sugar's environmental impacts and explored avenues for reducing sugar in the diet to recommended levels either through reducing production or using the saved sugar in environmentally beneficial ways. By phasing out sugar, we could spare land that could be rewilded and stock up on carbon. This is especially important in biodiverse tropical regions where sugar production is concentrated such as Brazil and India . But a different, more politically palatable option might be redirecting sugar away from diets to other environmentally-beneficial uses such as bioplastics or biofuels. Our study shows that the biggest opportunity is using sugar to feed microbes that make protein. Using saved sugar for this microbial protein could produce enough plant-based, protein-rich food products to regularly feed 521 million people. And if this replaced animal protein it could also have huge emission and water benefits. We estimate that if this protein replaced chicken, it could reduce emissions by almost 250 million tonnes, and we'd see even bigger savings for replacing beef (for reference, the UK's national fossil fuel emissions are around 300 million tonnes ). Given sugar has a far lower climate impact than meat, this makes a lot of sense. Another alternative is to use the redirected sugar to produce bioplastics, which would replace around 20 percent of the total market for polyethelyne, one of the most common forms of plastic and used to produce anything from packaging to pipes. Or to produce biofuels, producing around 198 million barrels of ethanol for transportation. Brazil already produces around 85 percent of the world's ethanol and they produce it from sugar, but instead of having to grow more sugar for ethanol we could redirect the sugar from diets instead. This estimation is based on a world where we reduce dietary sugar to the maximum in dietary recommendations (5 percent of daily calories). The benefits would be even larger if we reduced sugar consumption even further. Supply chain challenges This sounds like a big win-win: cut sugar to reduce obesity and help the environment. But these changes present a huge challenge in a sugar supply chain spanning more than 100 countries and the millions of people that depend on sugar's income. National policies like sugar taxes are vital, but having international coordination is also important in such a sprawling supply chain. Sustainable agriculture is being discussed at the UN's climate summit, Cop29, in Azerbaijan this week. Sustainable sugar production should factor into these global talks given the many environmental problems and opportunities from changing the way we grow and consume sugar. We also suggest that groups of countries could come together in sugar transition partnerships between producers and consumers that encourage a diversion of sugar away from peoples' diets to more beneficial uses. This could be coordinated by the World Health Organization which has called for a reduction in sugar consumption . Some of the money to fund these efforts could even come from part of the health savings in national budgets. We can't hope to transition the way we produce and eat sugar overnight. But by exploring other uses of sugar, we can highlight what environmental benefits we are missing out on and help policymakers map a resource-efficient path forward to the industry while improving public health. Paul Behrens , British Academy Global Professor, Future of Food, Oxford Martin School, University of Oxford and Alon Shepon , Principal Investigator, Department of Environmental Studies, Tel Aviv University This article is republished from The Conversation under a Creative Commons license. Read the original article .

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EAST LANSING, Mich. — The sight was a common one for Andrew Kolpacki. For many a Sunday, he would watch NFL games on TV and see quarterbacks putting their hands on their helmets, desperately trying to hear the play call from the sideline or booth as tens of thousands of fans screamed at the tops of their lungs. When the NCAA's playing rules oversight committee this past spring approved the use of coach-to-player helmet communications in games for the 2024 season, Kolpacki, Michigan State's head football equipment manager, knew the Spartans' QBs and linebackers were going to have a problem. "There had to be some sort of solution," he said. As it turns out, there was. And it was right across the street. Kolpacki reached out to Tamara Reid Bush, a mechanical engineering professor who not only heads the school's Biomechanical Design Research Laboratory but also is a football season ticket-holder. Kolpacki "showed me some photos and said that other teams had just put duct tape inside the (earhole), and he asked me, 'Do you think we can do anything better than duct tape,?" Bush said. "And I said, 'Oh, absolutely.'" Bush and Rylie DuBois, a sophomore biosystems engineering major and undergraduate research assistant at the lab, set out to produce earhole inserts made from polylactic acid, a bio-based plastic, using a 3D printer. Part of the challenge was accounting for the earhole sizes and shapes that vary depending on helmet style. Once the season got underway with a Friday night home game against Florida Atlantic on Aug. 30, the helmets of starting quarterback Aidan Chiles and linebacker Jordan Turner were outfitted with the inserts, which helped mitigate crowd noise. DuBois attended the game, sitting in the student section. "I felt such a strong sense of accomplishment and pride," DuBois said. "And I told all my friends around me about how I designed what they were wearing on the field." All told, Bush and DuBois have produced around 180 sets of the inserts, a number that grew in part due to the variety of helmet designs and colors that are available to be worn by Spartan players any given Saturday. Plus, the engineering folks have been fine-tuning their design throughout the season. Dozens of Bowl Subdivision programs are doing something similar. In many cases, they're getting 3D-printed earhole covers from XO Armor Technologies, which provides on-site, on-demand 3D printing of athletic wearables. The Auburn, Alabama-based company has donated its version of the earhole covers to the equipment managers of programs ranging from Georgia and Clemson to Boise State and Arizona State in the hope the schools would consider doing business with XO Armor in the future, said Jeff Klosterman, vice president of business development. XO Armor first was approached by the Houston Texans at the end of last season about creating something to assist quarterback C.J. Stroud in better hearing play calls delivered to his helmet during road games. XO Armor worked on a solution and had completed one when it received another inquiry: Ohio State, which had heard Michigan State was moving forward with helmet inserts, wondered if XO Armor had anything in the works. "We kind of just did this as a one-off favor to the Texans and honestly didn't forecast it becoming our viral moment in college football," Klosterman said. "We've now got about 60 teams across college football and the NFL wearing our sound-deadening earhole covers every weekend." The rules state that only one player for each team is permitted to be in communication with coaches while on the field. For the Spartans, it's typically Chiles on offense and Turner on defense. Turner prefers to have an insert in both earholes, but Chiles has asked that the insert be used in only one on his helmet. Chiles "likes to be able to feel like he has some sort of outward exposure," Kolpacki said. Exposure is something the sophomore signal-caller from Long Beach, California, had in away games against Michigan and Oregon this season. Michigan Stadium welcomed 110,000-plus fans for the Oct. 26 matchup between the in-state rivals. And while just under 60,000 packed Autzen Stadium in Eugene, Oregon, for the Ducks' 31-10 win over Michigan State three weeks earlier, it was plenty loud. "The Big Ten has some pretty impressive venues," Kolpacki said. "It can be just deafening," he said. "That's what those fans are there for is to create havoc and make it difficult for coaches to get a play call off." Something that is a bit easier to handle thanks to Bush and her team. She called the inserts a "win-win-win" for everyone. "It's exciting for me to work with athletics and the football team," she said. "I think it's really exciting for our students as well to take what they've learned and develop and design something and see it being used and executed." Get local news delivered to your inbox!